As professionals, it’s important to understand that yes, we’re good at what we do. But, it’s also important to understand that there’s always room for improvement. Yesterday, team NYX attended WeddingWire World 2013 at The Omni Shoreham Hotel in Washington, D.C., in efforts to learn more and improve our business.

We had the pleasure of sitting in on a few of Alan Berg‘s lectures; the following are three of our favorite tips that Alan shared yesterday about how to improve your company’s website.

Enjoy!

1. Create a blank album
Take your photo album section to the next level with a call-to-action element. Creating a blank photo album with the title “Your Event Here” is a subtle means of getting your potential client to envision their event with your company’s services.

2. Create an “About You” section
Your website is about your company and your client. Show off your expert knowledge while building your credibility by showing that you know your client right from the start in an “About You” page.

3. Have a short contact form
Make it easy for a potential client to contact you. Make your contact form short. Even better: make it so your client can contact you directly at a personal e-account rather than sending them to an “info@” generic account.